SW:TOR ‘Box Contents’ Dissected

After picking myself up from off the floor yesterday when finding out the prices of the game, I went on the hunt to find out why the prices of the Star Wars: The Old Republic are so high, I found the following:

The Digital Deluxe Edition of Star Wars: The Old Republic, is available exclusively through Origin.com, comes with both the game software and thirty days of game time. In addition, the Digital Deluxe Edition of Star Wars: The Old Republic comes with the following digital items that your characters can use in the game:

  • Flare Gun: Fires flares into the air.
  • Training Droid: Hovers at your side for combat assistance.
  • HoloDancer: Project your own holographic dancer.
  • HoloCam: Keep visual records of in-game adventures.
  • STAP (Single Trooper Aerial Platform): Sleek and unique in-game vehicle.

The limited Collector’s Edition of Star Wars: The Old Republic can only be purchased physically. Packaged with thirty days of game time and all of the virtual items that are included in the Digital Deluxe Edition, the Collector’s Edition comes with a number of physical and digital collector’s items that you cannot get anywhere else:

  • The Journal of Master Gnost-Dural: 111 pages of notes and sketches by the revered Jedi Master from the early years of the Great Hyperspace War between the Galactic Republic and the Sith Empire. Features never-before-seen artwork and all-new information.
  • Darth Malgus statue: The villainous Darth Malgus comes to life with this exclusive 9 in. collectible statue from Gentle Giant studios.
  • The Old Republic Galaxy Map: 14 x 20 in. at-a-glance look at the known galaxy.
  • Security Authentication Key Fob: Keep your Lightsaber and credits safe with this custom Security Authentication Key Fob for your game account.
  • Music of Star Wars: The Old Republic CD: Seventeen orchestral music tracks from The Old Republic.
  • Star Wars: The Old Republic game: The full Star Wars: The Old Republic game on DVD-ROM in a collectible metal case.

The following virtual in-game items are exclusive to the Collector’s Edition:

  • Exclusive Mouse Droid: A faithful droid to join you on your adventures.
  • Exclusive Collector’s Edition Store: Unique in-game store with a dynamic array of items to assist you from your humble beginnings through your journey to become a galactic legend.

Read on to follow my thoughts

Now the Digital Deluxe Edition, remember this is priced at £60 WITH a £5 deposit requirement, comes with the now standard ‘mount’ with this type of MMO package, but why the extra £15 for just fluff? Even Rift came out with only a £5 difference between the two and that even came with the option to upgrade any standard copy boxed or digital elsewhere to DDE for just a £5 if you shopped around that ended up being £25 or less, again EA why that price it’s well above what you are competing with as any entry point.

The Collectors Edition on the other hand only two things stand out, the Book and the Figurine, although adding the authenticator into the box that is actually a good move. Lets start with the Book, for the price you would be expecting a hardback copy, lets hope this is true as most books are more like small booklets printed out on mass, the only time I actually got hardbacks in the box was with GoA’s Warhammer Online Collectors Edition which were a pretty large art book and a graphic novel, both weren’t exactly small in size either, and that was from a £65 box set, including a unique Warhammer tabletop figure, mouse mat and even the game box and disks were uniquely styled to the Collectors Edition.

As for the 9 inch figure is the only thing I can see the reason for the such high price point is who is it made by Gentle Giant, but even then upon quick conversion their prices average out around £40-£50, so if the figurine isn’t discounted, and say the game IS worth £40 that is still £80-£90 and you have to really think is the added content on top of that really worth the extra £40-£50? Most of it is fluff at best and the authenticator is not worth more then £5-10 if that, the book really has to be top notch to justify the price. As said before other box sets have offered the same types of content for much much less.

What really got me is this:

you can pre-order Star Wars: The Old Republic now to get early game access and as an added bonus you’ll receive a Color Stone to change your weapon effect! Supplies are limited

That is from the EA website itself, even the bold text, how the heck is a digital ‘item’ limited? Do EA really think people will panic buy for their shiny weapon? Oh wait they did with the Poney of Pointlessness in World or Warcraft, but either way ‘limiting’ items which aren’t exactly real is a cheap sales tactic to push out more sales. Like I said yesterday the whole thing to see smells a little like EA don’t have confidence that their game will have to shelf life to cover the budget they have spent trying to do this game and are really hoping most of the return will be in the ‘box sales’ even though they really hope the digital sales on Origin will count the greatest.

To me I feel that they set to price point far too high to entice the general public outside of the Star Wars diehards to buy the game, more so when EA are attempting to dethrone World of Warcraft, players will not detach from WoW as easily as everyone thinks more so when you expect them to drop at least £40 on a punt, considering EA are quite happy it seems to drop support on a MMORPG when there is potential for a bigger catch, take WAR for example of that – which the correct support that game could and still can be a powerhouse of open world pvp, however it’s been left on life support with bare minimum staff and the rest are off developing Star Wars.

Who is to say if EA don’t like what they see once SW:TOR’s doors actually open, are people willing to place a large ‘bet’ on the continued success of the game past the first few months? MMORPGs live and die by the community and in this current market those price points of the boxes aren’t exactly going to pull a massive chunk from the current market into TOR considering the amount of free alternatives and the large ‘hook’ of WoW, all I can say is it’s a ‘wait and see’ game for now but certainly it’s not going to be over in a short space of time.

One thought on “SW:TOR ‘Box Contents’ Dissected

  1. Ah, well while I agree with you about it being stupidly expensive i can explain the “limited supply”.

    The game will have a limited supply on launch, a total number of players that they have determined (or will who knows) and then they will step up servers following that. So presumably the limited is for that reason ?

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