With the resent PSN hacking still looming over the public eye Sony really needed to find a different outlet to sell the PSN content without people needing to input card details over PSN itself, I know there is the PSN top up cards but they aren’t always around and never always the amount you want to buy.

Gamers still feel it’s safer to hand over money to a retailer, even though digital distribution is now pretty much the ‘norm’ for PC gamers it’s still new to general console users, even with Play.com and Amazon purchases being made the same way, with gaming it just feels ‘wrong’ to them for some reason.

Game wins out with this deal as digital distribution is slowly killing the reason to have stores, at some point there will be no disks to sell and seeing as Game/Gamestation, Gamestop and other realtors live and die by used game sales for some reason it’s pushing publishers further into digital purely because there is no resale in those games – Selling codes is a way to keep going just that little bit longer for places like Game as now even they realize that is the way the medium is going.

Even though the stores themselves will be replaced with websites that will do the job cheaper and easier in the end (or the publishers just skip the middle man all together) at least this way it’s a good bridge for the general gamer to get used to digital distribution.